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Bangkok, 27 January 2023 – Asset World Corp Public Company Limited or AWC, Thailand’s leading integrated lifestyle real estate group, received the prestigious “Thailand’s Top Corporate Brands 2022” Award in recognition of having the highest corporate brand value in the real estate development business category in Thailand, with a corporate brand value of 74,556 million baht. The “ASEAN and Thailand’s Top Corporate Brands 2022” event was jointly organized by the Master in Branding and Marketing Program (MBM) under the Faculty of Commerce and Accountancy, Chulalongkorn Business School, and the Stock Exchange of Thailand. Prof. Bundhit Eua-arporn, Ph.D., President of Chulalongkorn University, presided over the award ceremony at the Chulalongkorn University Auditorium.
Mrs. Wallapa Traisorat, Chief Executive Officer and President, Asset World Corp Public Company Limited or AWC, states that “AWC is proud to receive this prestigious award as an organization with the highest corporate brand value in the real estate development business category in Thailand, as ranked by the Faculty of Commerce and Accountancy, Chulalongkorn University, the country’s leading institute of higher education with international recognition. This award reflects AWC’s commitment to build the organization, business, and all quality projects by offering the uniqueness. At AWC, we are committed to growing as a sustainable real estate group and creating value for all stakeholders to strengthen Thailand as the sustainable destination.”
The key to AWC’s strong corporate branding is the translation of its unique brand DNA into products and services to create awareness and set new standards for the Thai real estate industry. Our unique brand DNA includes 1) unique trend for different lifestyles, 2) unique offering of products and services that cater to specific needs, 3) unique design from values and inspirations from various ways of life, cultures, and historical stories, 4) unique memorable experience through the creation of the ultimate satisfaction and memorable time for customers, and 5) uniquely sustainable value with awareness and participation of surrounding communities and all stakeholders in all operations. Together, we believe this would create a unique value proposition that lift the new benchmark for the industry, while delivering products and services that exceed customers’ expectations.
The “ASEAN and Thailand’s Top Corporate Brands 2022” event was jointly organized by the Master in Branding and Marketing Program (MBM) under the Faculty of Commerce and Accountancy, Chulalongkorn Business School, and the Stock Exchange of Thailand to awards organizations with the highest corporate brand value in Thailand and ASEAN. The event has been held for 13 consecutive years using the “CBS Valuation”, a corporate brand value measurement tool. The brand valuation is measured from the company’s financial statements submitted to the SET to calculate the average of three consecutive years. The measurement also integrates marketing, finance, and accounting to enable an accurate calculation of a company’s brand value in a monetary term without bias.
