Joana Button is the Founder and Co-CEO of Simple Scalable Solutions (SSS), an Australian-owned, Thailand-based digital transformation and technology company dedicated to helping businesses simplify and scale by bringing their tools, tasks, people, and technology together.
With 20+ years of experience across the travel, digital, tech, and SME sectors, Joana is a multi-award-winning strategist, problem-solver, and business mentor. A proven leader in scaling businesses, she has helped startups and SMEs grow tenfold in just five years. Recognising the unique challenges SMEs face, she developed Scalify in 2024, an all-in-one platform that integrates front-end activities with back-office operations, including website management, sales, lead generation, marketing, CRM, people, and task management.
Since relocating from Sydney to Bangkok in 2019, Joana has been actively involved with the Australian-Thai Chamber of Commerce, starting as a CSR sub-committee member, being elected to the board in 2023, and becoming Vice President in 2024. She continues to support the business community through ISR initiatives, chairs and leads NextGen and mentors the next generation of young professionals and entrepreneurs.
Passionate about business, leadership, innovation, and community impact, Joana is dedicated to empowering SMEs, future leaders, and entrepreneurs while making a meaningful contribution to the local and global community and business ecosystem.
